Phoebe's Cupcakes Branding & Marketing for Chicago Specialty Bakery
Filminado Branding & Application for a Vintage Film Poster Gallery
Nicholas Paulin, Designer Integrated Personal Identity System
2008 Fifth Third River Bank Run 25K Race Theme Logo & Application
Purely Chocolate Campaign Promoting the Consumption of Dark Chocolate

(Details Coming Soon!)

This multi-phased project required development of an identity brand strategy document and communication program for a new specialty shop focused on selling “original film posters.”

The brand strategy document outlined the audience, products, services, and character of the shop. It also set standards for the use of the name, visual identity, and tag line. Finally, the document details all the marketing applications for the business, such as a stationery system, packaging, advertising, etc.

A personal stationery system with a résumé and a short portfolio piece.

Designed as a set of three that can be mixed and matched, this stationery system uses key descriptors that end in -er or -or to describe myself. These words are grouped together with three colors and applied to all the different elements of the system.

The fronts of all the components are white and in muted colors while on the back intense color abound. This reflects my professionalism upon first meeting me juxtapose to the vibrant and colorful person I am once you get to know me. On the résumé and letterhead is a brief explanation of a highlighted word in the color set.

A marketing campagin designed for Fifth Third Bank and it's Fifth Third River Bank Run 2008 race. Race theme materials will announce, promote, and commemorate the largest 25K run in the country.

The selected theme was, “Set Your Sole On the Horizon” and the theme logo designed is a multifaceted representation of that. From afar the Theme logo resembles a shoe sole on the horizon, as you draw closer the city skyline reflecting in the river with one of the bridges becomes apparent.

A marketing campaign promoting the consumption of dark chocolate as a healthier alternative to other forms of chocolate, candies, and confectionaries. This campaign involved development of an identity, stationery system, billboard, kiosk, website, magazine and newspaper advertisement.

The title of the campaign selected was Purely Chocolate and the tag-line "nature to nutrients." The campaign identity mark serves as a visual representation of the cocoa tree and how the natural fruit of the tree grows on the trunk and also conveys the tag-line by suggesting at nutrients flowing from nature the canopy into chocolate. The roots of the tree become the drips in on a piece of chocolate.